Terms of Service

1. What PersonaFix is

PersonaFix generates photorealistic characters, images, voice and video. A character can be made up from your description, or built from photos, video and audio of a real person that you upload.

Real people: you are solely responsible. Before you can upload any file of a real person, you must tick a box confirming this section. By ticking it and by uploading, you confirm that:

• you have every right, permission and consent the law requires to use the face, body and voice of each person in your files, for what you make and wherever you publish it;
• no person in your files is under 18;
• you will not make sexual, nude or intimate content of any real person;
• if the person is not you, you understand that using someone's likeness without their permission may be unlawful where you or they live, and you accept that risk.

You, not PersonaFix, are solely responsible and liable for your uploads, for all content generated from them, and for any misuse of that content, by you or by anyone you share it with.

PersonaFix does not check who is in your files or whether you have their consent. We do check for apparent minors and sexual content, and we act on reports under the Likeness Takedown Policy.

Your indemnity. You will indemnify PersonaFix Pte Ltd, its officers and staff against any claim, demand, fine, penalty, loss, damage, cost or expense, including reasonable legal fees, arising from:

• your uploads of any real person;
• any content generated from them;
• any use or misuse of that content; or
• a breach of your confirmations in this section.

This indemnity is not limited by section 9. It continues after these terms end and after your account is deleted. If the law where you live does not allow part of it, that part applies only as far as that law allows.

2. Your account

You must be at least 18 and able to enter into a contract where you live. If you act for an organisation, you must be authorised to bind it. Keep your credentials secure. You are responsible for activity through your account. One person or organisation per account.

You may use PersonaFix for yourself or for a business. If you sign up as a business, we may ask for your company's UEN and close the account if it is not valid.

3. Credits and billing

Monthly subscriptions provide credits. Prices appear before you confirm; estimates are marked with "≈".

• Fixed price. A character edit and a voice render have a fixed price.
• Charged for what was used, never more than the price shown. A character's photo set, a director's looks and item pictures, and the optional clip check hold the price shown when work starts. When the work ends we charge what it actually used on the model you chose, including renders we had to retry, and return the difference. Nothing is charged for a photo set if no photo is delivered.
• Metered. Video scenes, including scenes made from a clip you upload, marketing stills, location backgrounds and text plates are priced individually. An estimate is held when work starts and settled to the provider's actual cost when it finishes. The final charge can be lower or higher: we return the difference or charge additional credits.
• Chat turns are metered on real usage. We hold an estimate and settle against actual usage when the turn ends.

Credits expire each billing period and have no cash value. See the Refund Policy for failed work and cancellation.

4. Acceptable use

Follow the Acceptable Use Policy. We moderate submitted content and generated output, record refusals and refuse prohibited work.

4A. Using the service

We give you a personal, non-transferable right to use PersonaFix under these terms while your account is open. PersonaFix, its software, its design and our brand stay ours; these terms give you no other rights in them.

You may not:

• copy, resell, rent or give others access to the service or your account;
• reverse engineer, decompile or try to extract the service's source code, prompts or models, except where the law allows it and this clause cannot stop it;
• scrape the service, or access it by automated means other than the features we provide;
• use the service to build or train a competing product or model;
• probe, test or bypass our security or usage limits, except as the Security page allows.

If you send us ideas or feedback, we may use them freely and without paying you.

5. Your content and output

Material you upload. You must own that material or be licensed to use it for this purpose, including photos, videos and voice recordings, product photos, logos, fonts and brand guidelines. Your uploads remain yours; you are responsible for their use. Photos, video and audio of real people are also covered by section 1. Deleting a character, board, campaign, product or brand deletes its files.

We claim no ownership of your generated output. Whatever rights exist are yours, subject to these terms and the provider documents below. Commercial use is allowed subject to the applicable model licence. Copyright may not exist in purely AI-generated material, and others may generate similar output.

Nothing is incorporated by reference beyond the provider documents named here. Check the selected model's licence before commercial use. Material changes are notified under section 10.

You permit us to store your prompts and uploads, and to send them to the selected model provider, to OpenAI for moderation and to our chat assistant, only to deliver what you asked for. The Privacy Policy explains who receives your data.

6. Labelling and disclosure

Generated people, products and scenes are AI-generated. This includes content made from a real person's photos, video or voice. You must declare content as AI-generated wherever local law or platform rules require it where you publish, including any visible label a law requires (for example the EU AI Act, India's IT Rules, South Korea's AI Basic Act or New York's synthetic performer law). We do not add one for you. This does not remove any obligation the law places on us.

Content showing a real person. Some places have extra rules for AI content that shows or sounds like a real person. They may require you to say so, to name the content as altered, or to hold that person's consent before you publish. Some ban it around elections. You are responsible for knowing and following those rules wherever you publish.

How we mark what we deliver. Files may carry machine-readable information marking them as AI-generated. We keep a fingerprint of every file we deliver, linked to your account, for a public check of whether a file came from PersonaFix. The check never names you. We may use the link to look into misuse. Fingerprints are kept permanently; deleting your account removes the link. Nothing in the file replaces your disclosure to viewers.

7. Availability

Model providers may be unavailable, slow or refuse requests under their own policies. We do not guarantee that every generation will succeed.

We may change, add or remove features, or stop offering the service. If we stop offering it, we will tell you by email at least 30 days ahead and return the unused part of any paid period.

8. Termination

You may stop at any time. We may suspend or close an account that breaches these terms or the Acceptable Use Policy. See the Refund Policy for what happens to a paid period.

9. Warranties, liability and governing law

The service is provided as it is and as available. Generated material comes from statistical models: we do not warrant that it will be accurate, free of defects or fit for a particular purpose, and we do not promise any commercial result.

We are not liable for indirect or consequential loss, lost profits, lost revenue, lost goodwill or corrupted data. For everything else, our total liability for all claims arising in any twelve months is limited to the greater of what you paid us in those twelve months and S$100.

You will cover claims brought against us by anyone else arising from material you generate, upload or publish in breach of these terms or the Acceptable Use Policy. Your indemnity for real people in section 1 applies as well. The limit on our liability above limits only our liability to you. It does not limit either of your indemnities.

Nothing here excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, for fraud, and any consumer right that cannot be signed away.

These terms are governed by the law of Singapore and the courts of Singapore have exclusive jurisdiction. If the consumer law where you live lets you bring a claim in your own country, that right stands.

10. Changes

We will publish a new version of this document with a new version date. Material changes will be notified to the email on your account before they take effect. We may ask you to accept the new version before you continue using the service. If you do not accept it, you may close your account.

You agree that we may send notices under these terms by email or in the product, and that these count as written notice.

11. Contact

PersonaFix is operated by PersonaFix Pte Ltd, 60 Paya Lebar Road, #06-28 Paya Lebar Square, Singapore 409051.

Contact Support; its public form requires no account. Notices under these terms may be sent through it.

12. General

These terms, together with the documents they link to, are the whole agreement between you and us about PersonaFix. If a court finds part of them unenforceable, that part is changed as little as needed and the rest stays in force. If we do not enforce a term straight away, we can still enforce it later. You may not transfer these terms without our written consent. We may transfer them to a company that takes over the service, and will tell you if we do.

Sections 1, 5, 6, 9 and 12 continue after your account closes.